Ikea and loathing: What's in a product name?

A cheeky little article taken from the Independent.

http://www.independent.co.uk/news/europe/ikea-and-loathing-whats-in-a-product-name-792774.html

IKEAgatan

Was at Ikea's head office in Småland last week and the street sign always makes me smile :-)

Bigger than the Bible

It's here! Cheap Swedish tat that we can't help but love! ;-) Buy buy buy!

The wonderful world of IKEA

That bit goes where? ;-)